Persuasion Bureau

I received a package in the mail from my friend Scott Banks of Persuasion Bureau a few months back.

A stereoscopic slide that goes into the custom stereoscopic image viewer designed by Persuasion Bureau.

I was blown away by the attention to detail of this packaging. Here’s some of the cool stuff that was included in this pack:

  • Beautiful Persuasion Bureau stereoscopic image viewer box (including foam in box to hold everything in place when you open the box).
  • Two stereoscopic viewer slides with gorgeous retro art both on the slides and the case.
  • A black stereoscopic viewer that looks better than the ones I remember as a kid.
  • What looks like an instruction booklet but is actually information about their work. Even the booklet looks so good you don’t notice it’s a sales tool at first.

If you’re looking for inspiration for your design, business, or art it’s worth checking out their blog here.¬†

I Made This for You

I’ve always been fascinated by marketing.

From why so many fast food restaurants have used red in their branding (it makes us hungry). To the psychological tactics used by infomercials to persuade us to buy (social proof, scarcity, pricing tactics, etc.).

As a result, I’ve purchased dozens of books on marketings and psychology.

I worked with my friend Jonathan. A fantastic small business owner and copywriter.

Jonathan built a six-figure business by himself mainly due to his copywriting skills.

Between all the books, courses, and educational material I’ve consumed and learned from a mentor I’ve gotten decent at using these techniques.

I’ve built a business in part because of these techniques.

The problem is that it can end up feeling hollow and dishonest.

Just like all the music theory in the world won’t make a songwriter write great songs all the marketing knowledge in the world won’t make your audience grow to love your work.

Here’s a simple thought trick I use to solve this problem…

When I was a teenager, I probably made hundreds of mix tapes.

I put great thought and care into each tape. My friend Alex (who loved blues guitar and lived in an abandoned house) got a much different tape than the girl from high school I had a crush on when I was fifteen.

The point is that I curated a particular selection of music for each person.

What if when we created something for our audience, we pretended like we were making a mix tape for them?

Here’s a simple step-by-step way to do this:

  1. Think of a real person you know consumes what you make.
  2. Consider what they’re struggling with and what they need.
  3. Think about how you would provide content to them if they were a good friend.

Let’s stop thinking of our audience as an abstract mass of people. Instead, let’s imagine we’re making useful art for one person.

How to Turn First-Time Buyers into Long Term Customers

This November was RetroSupply’s biggest sales month ever. We had 1355 transactions. 613 were¬†brand new customers.

You’ve probably heard the advice that an existing customer is 10x as likely as a prospect to purchase from you.

Personal experience with RetroSupply has told me this is true. A customer that has bought once is way more likely to buy again.

These customers result in reliable revenue, higher cart values, and an active community.

We want to invest a disproportionate amount of effort into creating repeat customers.

So what’s the best way you can turn first-time customers into repeat customers that can’t wait to consume everything you release?

Here are a few ideas that I’m planning on trying.