How to Turn First-Time Buyers into Long Term Customers

This November was RetroSupply’s biggest sales month ever. We had 1355 transactions. 613 were brand new customers.

You’ve probably heard the advice that an existing customer is 10x as likely as a prospect to purchase from you.

Personal experience with RetroSupply has told me this is true. A customer that has bought once is way more likely to buy again.

These customers result in reliable revenue, higher cart values, and an active community.

We want to invest a disproportionate amount of effort into creating repeat customers.

So what’s the best way you can turn first-time customers into repeat customers that can’t wait to consume everything you release?

Here are a few ideas that I’m planning on trying. Read More